What’s your brand?
Branding is way more important than you might think
The branding lighthouse
Do you remember Episode 7 of the POD Access Podcast about branding? It’s not just for big companies selling products. It’s for podcasts, big and small.
Sofia Webster, the Lead Scooby-Doo at LaVant Consulting Inc., talked about branding as a lighthouse. She said:
“I like to think of branding as a big lighthouse. And the light of your lighthouse is going to be sending messages to everyone about who you are and what vibes you have and what vibes your podcast has. You can also think of your lighthouse as uniquely decorated, depending on the vibe you wanna display to other people. Maybe it’s a plain white lighthouse, or maybe it’s painted neon green and has a bunch of flowers on it. That would be a very pretty iconic lighthouse.
I know that branding can sound like some marketing mumbo jumbo, but it really is critical to think through because if you get stuck on questions like, ‘How do I talk about my podcast? How do I explain it to other people? What should my visuals look like? What type of voice do I use?’ All those questions are addressed in branding. Branding’s gonna be helpful for you.”
Fall is here, and it’s time to reflect. Do you have a solid brand for your podcast? If you do, are you staying on brand with your podcast? Even if you don’t hire a branding company, thinking about your brand can help you with so many aspects of how you even make your podcast. Check out Episode 7 on YouTube in ASL or without ASL or on your favorite podcast app for more.
Join the library
POD Access now has official library cards. Download it here or reach out, and we’ll send it to you. Flash your card on your social media and tag us!
Here’s a tour of the POD Access library card: Styled after the iconic New York Public Library card with its library lion, this sky blue rectangle with elegantly rounded corners floats on a crisp white background. It features a portrait of RouRou, the PodCat, in cobalt blue and teal on the right side. He’s showing off his long whiskers and his winning non-smile, sitting up with his chest puffed out and acting like the royalty that he is. On the left is the POD Access logo in purple. “Connecting d/Deaf and disabled podcasters to audiences and each other” and “PodAccess.net” are in dark purple below that. Near the bottom is a long white rectangular signature panel, which can accommodate names, paw prints, and drawings, but works just as well if it’s blank. Dark and light purple waves adorn the top and bottom of the photo.
